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Built for the UAE ● Live in production SME · Multi-branch 6 weeks to live FTA VAT-ready

Sales, stock, staff — all on one screen. Live in six weeks.

An SME operations cockpit shipped for a UAE personal-care retail brand growing through three locations. POS, daily revenue, low-stock alerts, staff hours, one-tap end-of-day close — replacing four spreadsheets and a WhatsApp group.

0 weeks
discovery to live
0 branches
synced in real-time
0K AED
avg daily revenue · branch
0%
POS uptime
The cockpit

One screen. Three branches. Owner sees the lot.

A single pane of glass for the founder, the area manager, and the accountant. Live revenue, live stock, live staff hours — drillable to the till, exportable to anything.

ops.brandshine.ae / today
⌘K?
Today · Wednesday · 16:42 GST

Wednesday — live across 3 branches

LIVE
Today7d30dQTD
Revenue · today
AED 25.2k
↑ 12.4% vs avg Wed
Transactions
312
↑ 18.1% w/w
Avg basket
AED 81
↑ AED 6 vs target
Stock alerts
4 SKUs
2 critical · auto-reorder fired
Revenue · 3 branches · today
Today Last Wed
By branch · todaylive
D
Dubai Mall · kiosk 14
Manager: Aisha · 2 staff on shift
11.2k
44%
M
Mirdif City
Manager: Karim · 2 staff on shift
9.4k
37%
S
Sharjah · Al Wahda
Manager: Layla · 1 staff on shift
4.6k
19%
Live alerts · auto-routed to managerAuto-refresh every 1.5s
Lavender body wash · 250ml — Critical (8 units · Sharjah)
PO-2841 raised · Al Mawared Dist · ETA tmr 11am
Argan hair oil · 50ml — Critical (12 units · all branches)
Auto-reorder fired · supplier confirmed
Saffron face cream — Low (Dubai Mall · 24 units)
28-day velocity ↑ 22% · threshold raised
Margin alert — Rose toner dropped to 28% at Mirdif
Supplier price ↑ 7.4% · pricing review queued
End-of-day close — Dubai Mall ready for sign-off (16:42)
Cash count match · receipts: AED 11,210 · card: AED 0

A representative cockpit view. Anonymized — every deployment is configured to the client's branches, products and roles.

Anatomy

Five modules. One platform. SME-shaped.

Each module is sized for a small team that runs lean — not a Fortune-500 procurement department. They share data, audit trails and theming.

01 — Branch-level visibility

The owner sees what every till is doing — without phoning the manager.

A single owner-view across all branches with revenue, transactions, basket size, and staff-on-shift. Drill into any branch in two clicks; export to PDF for the accountant.

  • Live revenue per branch, refreshed every 1.5 seconds
  • Per-branch manager view with their KPIs and roster
  • Owner export: daily / weekly / monthly P&L per branch
  • WhatsApp digest for the founder at end-of-day
  • Configurable per-branch targets and alert thresholds
Owner view · all branches · today
D
Dubai Mall · kiosk 14
Aisha · 2 staff · target AED 9k
11.2k
125%
M
Mirdif City
Karim · 2 staff · target AED 8.5k
9.4k
110%
S
Sharjah · Al Wahda
Layla · 1 staff · target AED 6k
4.6k
76%
Group · 25.2K AED · 312 txns · 81 AED avg basket · 12.4% above plan
02 — POS & sales

A point-of-sale that doesn't slow down the queue at 4pm.

Tablet-ready, offline-tolerant, and configurable per branch. Cash, card, Apple Pay, loyalty redemption and split tender — all with sub-second response. Receipt printer integration handles itself.

  • Cash · card · Apple Pay · Google Pay · loyalty redemption
  • Split bill · split tender · partial refunds with audit reason
  • Offline-first: queue sales when the network drops, reconcile when it returns
  • VAT 5% applied automatically · FTA-compliant tax invoices
  • Receipt printer · cash drawer · barcode scanner integration
POS · Dubai Mall · kiosk 14
ORDER #4892KIOSK 14
Lavender wash × 1 · 250ml65.00
Argan oil × 1 · 50ml95.00
Loyalty discount −5%−8.00
VAT 5%7.60
TotalAED 159.60
Apple Pay
Card
Cash
Loyalty
03 — Inventory & reorder

Stock that knows when it's running out — and what to do about it.

Per-branch real-time stock, transfers between branches in one tap, and auto-reorder rules tuned to actual 28-day velocity. The system raises the PO; the owner just signs off.

  • Real-time stock per branch · one-tap inter-branch transfer
  • Auto-reorder thresholds tied to 28-day velocity
  • Supplier price-book with landed-cost calculation
  • Cycle counts, variance reasons, full audit trail
  • WhatsApp/SMS notification to manager on critical-low
Stock · all branches
SKUItemOn handStatus
PC-LAV-250
Lavender wash · 250ml
8Critical
PC-ARG-050
Argan oil · 50ml
12Critical
PC-ROS-100
Rose toner · 100ml
38Low
PC-SAF-050
Saffron face cream · 50g
24Low
PC-GFT-001
Gift box · standard
88Healthy
PC-PKG-220
Branded paper bag · 250
1,420Healthy
04 — Staff & shifts

Roster, clock-in, payroll-ready hours — without a separate app.

A simple weekly roster the manager can edit on their phone, biometric or PIN clock-in at the till, and a labour-cost view tied to revenue per shift. Payroll-ready CSV at the end of the month.

  • Weekly roster · drag-to-edit · publish to staff WhatsApp
  • PIN or fingerprint clock-in directly at the till
  • Labour-cost-vs-revenue per shift · per branch
  • Overtime & absence flags · manager sign-off required
  • Payroll-ready CSV export · WPS-friendly
Roster · this week · Mirdif
StaffMonTueWedThuFriSatSun
Aisha
Manager
AMAMAMOFFPMPMPM
Karim
Senior sales
PMPMPMAMAMOFFOFF
Layla
Sales associate
AMOFFAMPMPMAMAM
Yousef
Sales associate
OFFAMPMAMOFFPMPM
Total scheduled: 168h · labour cost AED 4,820 · 19.1% of forecast revenue
05 — One-tap end-of-day close

The cashier closes the till in 30 seconds. The owner gets the WhatsApp.

No more reconciling spreadsheets at midnight. The system tallies cash, card, loyalty redemptions, refunds, and VAT collected — flags any discrepancy, requires a reason, and posts the close to the accountant.

  • Auto-tally of cash drawer · card terminal · Apple Pay · loyalty
  • Discrepancy flag with required reason and manager sign-off
  • VAT collected report · FTA-compliant for monthly filing
  • WhatsApp digest auto-sent to the owner with day's KPIs
  • One-click export to the accountant's email · CSV + PDF
End-of-day · Dubai Mall · 16:42
Cash drawer (counted)AED 3,420.00
Card terminalAED 6,180.00
Apple PayAED 1,348.00
Loyalty redemptionsAED 262.00
Refunds (1 · approved by Aisha)−AED 48.00
Total receiptsAED 11,210.00
VAT collected · 5%AED 533.81
Sign off & close → notify owner
Integrations

Plays nicely with the tools you already pay for.

We meet you where you are — no rip-and-replace required.

Stripe
Payments
Network Intl
Card terminal
Talabat / Deliveroo
Delivery
Zoho · Xero
Accounting
FTA · TRN
Tax
WhatsApp Cloud
Comms
Mailchimp
Marketing
CSV / API
Anything
Star · Epson
Printers
Honeywell
Scanners
WPS
Payroll
Loyalty SDK
Custom
In production

Three SMEs. Three sectors. Same playbook.

Anonymized at the client's request. Sector, scale and outcomes are real and verifiable on request under NDA.

Personal-care · 3 branches

From four spreadsheets to one screen — in six weeks.

Personal-care retail · 3 locations · 12 staff

The founder used to wait until 9pm for managers to send WhatsApp screenshots of the day's takings. Now she sees them on her phone live, by branch, with the day's stock alerts already auto-resolved.

"I close my laptop at 6 now. The system has already done the close, and the WhatsApp digest is on my phone."

— founder & managing director

6 wks
to live
−74%
end-of-day reconciliation time
+22%
avg basket vs spreadsheet baseline
99.9%
POS uptime
F&B · 4 branches

A speciality coffee chain that knows its margin per cup, per branch.

Speciality coffee · 4 locations · 28 staff

Margin used to be guessed at month-end after the accountant closed the books. Now it's live — branch-by-branch, drink-by-drink — and the founder has caught two pricing-error bugs that would have cost six figures.

"We caught a syrup mispriced at AED 3 instead of AED 8 inside two days. That alone paid for the rollout."

— founder, speciality coffee chain

+3.4pp
avg margin lift
8 wks
to live across 4 branches
100%
FTA VAT compliance
2 mins
end-of-day close
Retail · single-shop starter

An independent boutique, ready before the second branch opens.

Independent retail · 1 → 3 branches · 9 staff

The owner deployed the platform on her single shop knowing she was opening two more in twelve months. The platform grew with her — branch number two onboarded in three days, with the same dashboard the owner already knew.

"Branch two opened on a Saturday morning. By Tuesday it was on the same cockpit as the original."

— owner-operator, independent boutique

3 days
to onboard branch #2
+38%
basket vs prior POS
14 wks
flat license · no per-branch surprise
0
data migrations needed
Implementation

Six weeks. Discovery to live.

Our standard SME rollout. You keep running the business; we move on a parallel track and bring you in only at the right moments.

Talk through your rollout
Week 1 · Discovery

Map your branches, products, roles

One half-day at the shop, one workshop with the manager. We agree the metric we're going to move and a date for go-live.

Week 2 · Configure

Configure the cockpit to your business

Catalog imported. VAT settings. User roles. Receipt layout. WhatsApp digest. Auto-reorder thresholds tuned to your last 90 days of sales.

Week 3 · Hardware

Install tills, printers, scanners

Tablet POS, receipt printer, card terminal, barcode scanner — installed and tested per branch. Network failover validated.

Week 4 · Train

Train staff & managers

Two-hour till session per branch. Manager session for the cockpit. End-of-day dry-run on real data with the owner watching.

Week 5 · Soft launch

Go live · one branch first

One branch opens on the new system. Daily fixes. Old POS kept on standby for 72 hours. Everyone catches their breath.

Week 6 · All branches

Roll the rest · transition support

Remaining branches onboarded. Daily review for 7 days. Then weekly for 30. Then monthly check-in until you don't need us.

Common questions

The things every SME owner asks.

If yours isn't here, ask us directly — we keep our pricing transparent and we don't tie you to multi-year contracts.

Send your questions
How does this differ from your flagship Business Tracking platform?

Same engine, scoped onboarding. The flagship is configured for enterprises with 14+ branches, multi-currency, complex hierarchies, role matrices, and audit retention. The SME edition keeps the cockpit, POS, inventory, staff and end-of-day modules — and skips the rest. You can graduate to the flagship at any time without a data migration.

Can we add branches as we grow?

Yes — that's the whole point. Most clients open their second branch on the same cockpit within 90 days of the first going live. Onboarding a new branch is a 1-day exercise: configure the till, install the hardware, push the catalogue. The owner-view automatically rolls in the new branch's KPIs.

Will it work offline at the till?

Yes. The till is offline-tolerant — sales queue locally and reconcile when the network returns. Card terminals are vendor-handled (most UAE acquirers fail safely on connectivity loss too). End-of-day will not close until pending sales have synced; the system tells you which device and how many are queued.

Is it FTA VAT-ready?

Yes. The platform applies 5% VAT correctly, generates FTA-compliant tax invoices (with TRN, breakdown, sequential numbering), and exports a monthly VAT-collected report ready for filing. We've shipped this for 14 SMEs — no FTA reject letters yet.

What does pricing look like for an SME?

A flat platform subscription, scaled by number of branches and tills — not by transaction volume. We don't surprise-bill on growth. Discovery is a one-time fee. Hardware is at-cost with our preferred suppliers. We share a worked example in the discovery call — no obligation.

What 3rd-party integrations are supported out of the box?

Card terminals (Network International, Stripe Terminal, Magnati), payment apps (Apple Pay, Google Pay), accounting (Zoho, Xero, QuickBooks), delivery aggregators (Talabat, Deliveroo, Careem Now), WhatsApp Cloud API, and CSV/API for anything else. Custom integrations quoted separately.

What if we outgrow it?

You move to our flagship Business Tracking platform — same data, same accounts, same staff training. The migration is a configuration change, not a re-implementation. Most clients don't outgrow it; the SME edition has shipped to a 14-branch group successfully. The flagship exists for organisations that need things like inter-currency books, multi-country VAT, or 50+ user roles.

Who does day-to-day support?

We do — our UAE team, by WhatsApp and phone, 7 days a week. Critical-priority issues acknowledged within 30 minutes; we've never missed that SLA. We also build a runbook with your manager so common issues (paper jam, terminal lock, network flap) get resolved without calling us.

Need the full enterprise platform? — read the Business Tracking deep-dive →
Get started

We can do this in six weeks.

30 minutes is usually enough to know if we're the right team. Bring your branches, your numbers, and your one biggest frustration.